1. Getting The Most From It
Getting the maximum
performance out of board members can often be difficult, especially
if you have 30 or 40 members to evaluate.
So, having policies
and procedures in place to help weed out those not performing and
rejuvenating those who need a kick in the pants is key to developing
a top-notch board.
Here are a few
tips in dealing with underachieving board members:
- Use the regular
nominating process to ask all board members whether they want to
remain on the board. Don't assume that you have to wait until a
board member's term is up to ask if that person wants to continue.
- Take advantage
of opportunities for board renewal. Consider the possibility that
poor group dynamics, lagging energy or burnout experienced by the
board as a group contributes to the inactivity and lethargy of
some members. A board self-assessment or planning retreat can provide
an opportunity to re-connect with mission and strengthen relationships
within the group.
- Don't assume
that the performance of individual board members can't change --
or that it won't change over time. A new project or a new committee
assignment may energize a slacking board member.
2.
Involving Youth
How can nonprofits
comfortably introduce youth to power positions within their organization?
Boston-based Youth on Boards offers suggestions pulled from 14
Points: Successfully Involving Youth in Decision Making.
- Know why you
want to involve young people. There are several motivations for
involving young people in governance structure, but each board
must reflect on its own organizational interests and goals.
- Identify potential
barriers from individuals, the organizational culture, and the
organization's own bylaws.
- Address legal
issues. Take proactive measures to protect against potential liability.
- Conduct intergenerational
training. Recognize that young people and adults may not be used
to working on equal ground with one another. A training module
may help sharpen skills in the areas of relationship building,
communicating, and listening.
- Support and
develop young leaders. Your organization can adopt strategies that
help young leaders by helping them deal with outside forces and
enabling them to network with each other.
3.
Hand-And-Hand
Boards need to
work more hand-and-hand with their nonprofit executives to face the
challenges of today.
The old style,
of boards setting policy and management implementing it with territories
sharply defined within the organizational chart, is over. The new
way has the board and management focusing on the issues and trying
to solve problems together -- instead of management defining and
solving problems with the board listening in.
Here is a list
of new model ingredients:
- Board and management
set and employ policy with organizational lines being blurred;
- Have the board
evaluate a common mission. Make sure that each member articulates
the same tone about the mission;
- Communication
-- once a common vision is established, the organization has to
decide how to communicate it.
- Use member's
skills through an agreed-upon agenda;
- The goal should
be to have an open and inclusive management style.
4.
Meeting -- Run It Right
Board meetings
are being conducted via satellite communication where board members
can be in various locations and still conduct the nonprofit's business.
Although technology
makes meetings possible, there are still 10 effective board meeting
tips that Washington, D.C.-based BoardSource believes can help nonprofits
run smooth meetings, whether they be the cyberspace or regular roundtable
variety.
- Agree on the
organization's mission.
- Clearly define
desired outcomes.
- Ensure that
everybody is talking about the same thing at the same time.
- Require advance
reading.
- Place time
limits on the agenda -- and stick to them.
- Block out
dates for future meetings for one year.
- Involve all
of the board members.
- Remember confidentiality
rules.
- Elect an unofficial
sergeant at arms.
- Meet in executive
session several times a year, without the chief executive officer.
5.
Giving and Getting Dollars
A healthy number
of nonprofit boards require members to "give or get" a certain dollar
figure annually as part of their duties. But, many are still reluctant
to be up front with possible board members about monetary responsibilities.
According to a survey
conducted by Washington, D.C.-based BoardSource, some 47 percent
of organizations reported requiring board members to make annual
monetary contributions.
Those organizations
not requiring board members to "give or get" may want to heed these
suggestions, while those that use the formula can get a refresher.
-
Board members
should give depending on their own means;
-
Give possible
board members a job description up front -- including financial
responsibilities;
-
A board member's
connection to colleagues and friends is vital because they donate
to the cause;
-
The give or get
amount should reflect size of organization; and
-
Hold annual events
where board members invite friends who spend money while spending
money themselves.
6.
Facing The Future
Here are conservative
predictions that nonprofit executives and board members should consider
as they prepare for governance in the new millennium.
- Board diversity
will become a strategic imperative. As baby boomers move toward
retirement and white Americans become a minority, or at least not
a majority, in many more communities, the strategic value of board
diversity will become more obvious.
- Boards will
become more systematic and deliberate about the nominating process.
The traditional "draw on friends/colleagues" method will
become increasingly inadequate as organizations become more complex
and communities more diverse.
- Technology will
help boards work smarter. Technology keeps board members informed,
involved and engaged. Board members take advantage of email and
instantaneous access to information and additional opportunities
for conversation and interaction.
- Boards will
gravitate toward more meaningful work. Board members are eager
to engage in activities that are manageable, clearly defined, and
that allow them to make a contribution.
- Community will
become increasingly important. Board service offers opportunity
for satisfying human interaction with a community of people who
share common values.
7.
Cut Them Loose
Cutting deadwood
from your board can become a problem if you let it. Having procedures
and strategies in place can help you when evaluating board members
and getting rid of loafers. Here are some good strategies to follow
when trimming the deadwood from your board:
- Term limits.
Consider limiting the number of terms a board member can serve
-- two/three-year terms is a common practice.
- Adopt an attendance
policy. State in bylaws/policy that members who miss more than
two consecutive meetings without extenuating circumstances will
be removed.
- Encourage board
members to engage in an annual or periodic self-evaluation. It
doesn't need to be elaborate -- a simple, one-page self-evaluation
form can serve as a subtle reminder of expectations.
- Use advisory
committees, task forces, and other special groups. Keep members
engaged by asking them to join a task force or advisory group.
- Consider board
restructuring. You can infuse new energy by increasing the size
of the board, or you can use downsizing as an opportunity to lop
off slackers.
8.
Nominating the best board
Your board's nominating
committee is its most important collection of people. While many
nonprofit executives know this to be true, many haven't set up procedures
to effectively utilize the committee.
Using a nominating
committee is the best way to recruit the top-notch board members.
And, implementing a for-profit-like system can be successful.
Here are seven
idea that the for-profit world takes for granted, but few nonprofits
follow:
- Rank all candidates
on a scale of 1 to 10, with 10 being the highest;
- Go for the "10s" first;
- Do your homework
on each candidate;
- Don't exclude
a candidate, no matter how busy that candidate may seem;
- Target people
you don't know;
- Work only
by committee. Never let one volunteer recruit alone;
- Be honest
with candidates about the time commitment and workload necessary
to do the job.
9.
Getting members to perform
Terminating board
members who aren't making a contribution or who are not fulfilling
your expectations is a problem that a lot of chief executives, board
and committee chairpersons face when dealing with slacker members.
A number of boards
have some "deadwood" board members, which can take shape
in many ways, such as being no shows at board and committee meetings
or attending meetings but contribute little or nothing to discussions.
First of all, you
should ask yourself why that certain board member isn't performing,
and why you consider them valueless.
Here are some questions
to ponder when you're dealing with slacking board members. Have you:
- Clearly outlined
what you expect from board members, communicating your expectations
both in person and in writing?;
- Asked your
board members to carry out specific, discrete tasks?;
- Taken time
to listen and understand your board members' expectations about
their service?;
- Provided the
information and support that board members need?
10.
Getting youth involved
How can nonprofits
comfortably introduce youth to power positions within their organization?
Boston-based Youth on Boards offers suggestions pulled from 14 Points:
Successfully Involving Youth in Decision Making.
- Know why you
want to involve young people. There are several motivations for
involving young people in governance structure, but each board
must reflect on its own organizational interests and goals.
- Identify potential
barriers from individuals, the organizational culture, and the
organization’s own bylaws.
- Address legal
issues. Take proactive measures to protect against potential liability.
- Conduct intergenerational
training. Recognize that young people and adults may not be used
to working on equal ground with one another. A training module
may help sharpen skills in the areas of relationship building,
communicating, and listening.
- Support and
develop young leaders. Your organization can adopt strategies that
help young leader by helping them deal with outside forces and
enabling them to network with each other.
11.
True leadership brings success
The board can be
the backbone of any nonprofit, and the makeup of a board can go a
long way in determining the success of the organization. Simone P.
Joyaux of Joyaux Associates, speaking at an international conference
on fundraising, offered a sample policy for developing the optimum
board of directors.
Joyaux mentioned
certain attributes or qualities that an organization looks for in
each board member. Board members are expected to affirm and demonstrate
the following:
- Dedication to
the values, mission and vision of the organization.
- Courtesy, honesty
and integrity.
- Candid dialogue.Behaving
as a team player and participating in the group that is the board.
- Expressing individual
opinions and perspective balanced with supporting group decisions.
- Asking difficult
questions without being overzealous.
- Being comfortable
with diversity and agreeing to disagree.
- Accepting that
disagreement and conflict are part of doing the organization's
business well and working with colleagues to resolve differences.
- Bringing issues
to the boardroom and discouraging behind-the-scenes conversation
that creates divisiveness.
What are the typical
skills needed within a board? The following are helpful:
- Financial expertise
- Investment experience
- Fundraising
experience
- Legal expertise
- Property and
facility management and construction
- Marketing
- Small business
experience
- Personnel experience
- Not-for-profit
management and governance
In addition, Joyaux
urged avoidance of functional silos on the board - that is, isolating
an individual in one skill area serves neither the organization nor
the board well.
12.
Trustee ability
The trustees of a
charitable organization generally have some ability to determine
who their stakeholders are and what the stakeholders' interests may
be in addition to fundamental fiduciary responsibility. The trustees
then have the responsibility of balancing those interests, according
to Frank L. Ellsworth and Joe Lumarda in their book Foundation
Management: Innovation and Responsibility at Home and Abroad.
Subject to legal
requirements such as the minimum 5 percent payout and excise tax,
or others, which also tend to be contingent in nature, such as some
percentage of an account balance on a certain date, the trustees
have the ability to do the following:
The discretionary
status of the funds, which rests with the trustees in grantmaking
foundations.
The balance between
future and current expenditures, and a baseline for what constitutes
stability. This tends to be a delicate balance between current operations
and the proposed growth rate of operations in an operating foundation.
The tradeoffs to
be made between operating expenses versus capital expenditures. These
typically can be reallocated and either slowed or accelerated at
the trustees' discretion, at least within limits.
By way of contrast,
the largest institutional funds, at least in the United States, can
be broken down between defined benefit plans and defined contribution
plans. Both are retirement benefit structures governed by the Employee
Retirement Income Security Act.
13.
You have to pay to play
A healthy number
of nonprofit boards require members to "give or get" a
certain dollar figure annually as part of their duties. But, many
are still reluctant to be up front with possible board members about
monetary responsibilities.
According to a
survey conducted by Washington, D.C.-based BoardSource, some 47 percent
of organizations reported requiring board members to make annual
monetary contributions.
Those organizations
not requiring board members to "give or get" may want to
heed these suggestions, while those that use the formula can get
a refresher.
-
Board members
should give depending on their own means;
-
Give possible
board members a job description up front -- including financial
responsibilities;
-
A board member's
connection to colleagues and friends is vital because they donate
to the cause;
-
The give or
get amount should reflect size of organization; and
-
Hold annual
events where board members invite friends who spend money while
spending money themselves.
14. Evaluating
who stays or goes
Getting the maximum
performance out of board members can often be difficult, especially
if you have 30 or 40 members to evaluate. Therefore, having policies
and procedures in place to help weed out those not performing and
rejuvenating those who need a kick in the pants is key to developing
a top notch board.
Here are few tips
in dealing with underachieving board members:
-
Use the regular
nominating process to ask all board members whether they want
to remain on the board. Don't assume that you have to wait until
a board member's term is up to ask if that person wants to continue.
-
Take advantage
of opportunities for board renewal. Consider the possibility
that poor group dynamics, lagging energy or burnout experienced
by the board as a group contributes to the inactivity and lethargy
of some members. A board self-assessment or planning retreat
can provide an opportunity to re-connect with mission and strengthen
relationships within the group.
-
Don't assume
that the performance of individual board members can't change
-- or that it won't change over time. A new project or a new
committee assignment may energize a slacking board member.
15. Getting
the most from directors
Cutting deadwood
from your board can become a problem if you let it. Having procedures
and strategies in place can help you when evaluating board members
and getting rid of loafers. Here are some good strategies to follow
when trimming the deadwood from your board:
-
Term limits.
Consider limiting the number of terms a board member can serve
-- two, three-year terms is a common practice.
-
Adopt an attendance
policy. State in bylaws/policy that members who miss more than
two consecutive meetings without extenuating circumstances will
be removed.
-
Encourage
board members to engage in an annual or periodic self-evaluation.
It doesn't need to be elaborate -- a simple, one-page self-evaluation
form can serve as a subtle reminder of expectations.
-
Use advisory
committees, task forces, and other special groups. Keep members
engaged by asking them to join a task force or advisory group.
-
Consider board
restructuring. You can infuse new energy by increasing the size
of the board, or you can use downsizing as an opportunity to
lop off slackers.
Here are few tips
in dealing with underachieving board members:
-
Use the regular
nominating process to ask all board members whether they want
to remain on the board. Don't assume that you have to wait until
a board member's term is up to ask if that person wants to continue.
-
Take advantage
of opportunities for board renewal. Consider the possibility
that poor group dynamics, lagging energy or burnout experienced
by the board as a group contributes to the inactivity and lethargy
of some members. A board self-assessment or planning retreat
can provide an opportunity to re-connect with mission and strengthen
relationships within the group.
-
Don't assume
that the performance of individual board members can't change
-- or that it won't change over time. A new project or a new
committee assignment may energize a slacking board member.
16. Meetings
when you can't be face-to-face
Board meetings
are being conducted via satellite communication where board members
can be in various locations and still conduct the nonprofit's business.
While technology
makes meetings possible, there are still 10 effective board meeting
tips that Washington, D.C.-based BoardSource believes can help nonprofits
run smooth meetings, whether they be the cyberspace or regular roundtable
variety.
-
Agree on the
organization's mission.
-
Clearly define
desired outcomes.
-
Ensure that
everybody is talking about the same thing at the same time.
-
Require advance
reading.
-
Place time
limits on the agenda -- and stick to them.
-
Block out
dates for future meetings for one year.
-
Involve all
of the board members.
-
Remember confidentiality
rules.
-
Elect an unofficial
sergeant at arms.
-
Meet in executive
session several times a year, without the chief executive officer.
17.
Set a budget for the executive search process
During those times
when it becomes necessary to undertake an executive search, there
are many considerations that must be recognized. In their book Losing
Your Executive Director Without Losing Your Way, Carol Weisman
and Richard I. Goldbaum recommend the proposal of a budget for the
search. This budget should be presented to the board for approval,
and it must include the following items:
-
Advertising.
This can include the cost of posting job announcements in local
or city-wide newspapers or professional and trade publications
and on the Web, as well as printing flyers to be sent to various
service and professional organizations.
-
Long distance
telephone calls and faxes. These might be necessary to talk with
both candidates and their references.
-
Travel. If
any of the final candidates live out of town, the organization
may want to offer to cover the cost of travel, lodging and meals
for those candidates who are asked to return for the final round
of interviews.
-
Relocation
costs. The board might include as part of the negotiated compensation
package payment for all or part of moving expenses for the new
executive director if that individual lives out of town.
-
Search firm.
Committee members might want to conduct the search themselves
or hire an executive search firm. If a firm is hired, that cost
must be included in the budget as another line item.
18.
Issues, Opportunities
Conflicts between
goals and policies can create ongoing tension between board and staff
members when creating an endowment spending policy. These decisions
are inherently difficult, interactive and relatively continuous in
nature.
According to Russell
T. Hill and Craig T. Cross in their chapter on investing in the book Foundation
Management (2003, Wiley), potential economic and institutional
objectives that may result in trade-offs include the following:
- Maximize long-term
total return. Implies smaller distributions for current institutional
objectives and a higher-risk investment policy;
- Maximize annual
spending. Implies penalizing future generations and growth of programs
that may be unacceptable to the board or staff;
- Maximize present
value of spending. Could be read as the same as annual spending,
but it really is a balancing act between total return and annual
spending;
- Preserve wealth
and purchasing power. Places maximum restraints on distributions,
which are limited to long-term, real(inflation adjusted) earnings;
- Maximize or optimize
stability and predictability of spending. Typically, long term
total return should be moderated in order to optimize stability
and predictability.
In addition to internal
conflicts, the capital markets themselves cause tradeoff-related
tensions:
- The level of expected
return is inversely correlated with the predictability of that
return;
- Purchasing power
vs. stability;
- Annual spending
vs. long-run wealth.
19.
Getting businesses to get involved
The many challenges
facing nonprofits and the benefits that businesses can derive from
nonprofit involvement can work to the advantage of both. Nonprofits
can help themselves by securing knowledgeable business people for
their boards.
This can be done
effectively by understanding the key motivators that will entice
members of the business community to join.
Among the motivators:
- Developing leadership.
Businesses seek ways to identify, develop and groom younger middle-level
and upper-level managers for higher leadership roles in the company.
Board members who succeed in completing a project for a nonprofit,
especially a difficult or complicated one, gain experience and
confidence.
- Enhancing team
building. Teams of volunteers bond in new and different ways when
they have been on a project for a long time. Often, the leaders
who emerge on the volunteer project are not the leaders in the
office.
- Fostering loyalty
to the company. Employees feel good about their employer when the
company shows a commitment to the community.
- Building visibility
and good will. Individuals generate good will for their companies
and give businesses a human face.
- Improving the
quality of life in the community. Businesses depend on a healthy
local economy to succeed. Employers need an educated work force,
a healthy community and good daycare and education for the children
of workers.
20.
Reorganization
Organizations have
to figure out who moved their cheese from time to time. The best-selling
book, Who Moved My Cheese, written by Dr. Spencer Johnson,
is a short story of how to embrace change.
John Courtney, former
chief staff officer with American Diabetes Association, presented
several things to keep in mind when undergoing reorganization during
a recent nonprofit accounting conference.
First ask the right
questions, Courtney suggested.
- Who will be our
customers in five years?
- Who are our competitors?
- What's our competitive
advantage?
- What's our capacity
for growth?
- Do facilities
support our strategic objectives?
Courtney pointed
out that planned change begins with an understanding of the need
to change, a vision of how the change will be better, and how the
it will impact individuals.
Courtney explained
that a change could improve the organization if:
- There's more impact
on mission-related activities.
- It positions the
organization for future success.
- Leaders are committed
to making the change process successful.
- Leaders commit
to communicate the vision, progress and problems.
Managing the constituencies
impacted by change is also a facet to consider, according to Courtney.
- Involve the right
people;
- Get the right
information;
- Be prepared;
- Use retreats and
meeting for the "right" reasons;
- Reach, stretch,
challenge.
During the process
remember to identify the biggest issues with the most potential for
impact and take them brick by brick, according to Courtney. Remain
focused on the few high-impact opportunities rather than looking
at what is easiest, according to Courtney.
21. Tackling
organizational change
Change is not easy.
But, standing still can be more dangerous to the health of your organization.
John Courtney, former chief staff officer with American Diabetes
Association, presented several steps to tackling organizational change
during a recent American Institute of Certified Public Accountants
nonprofit conference.
Here are a few questions
to ask to lay the groundwork for change, according to Courtney.
- What are the strategic
issues facing the organization?
- What are our organization's
core competencies?
- What makes us
different from other organizations?
- What are our greatest
opportunities and threats?
When asking about
the key strategic issues focus on mission, purpose, and outcomes
of the organizations, according to Courtney.
- Do you have quality
people?
- Do you have a
strategic plan?
- Is there consensus
on these issues?
When thinking about
core competencies and what separates your organization consider these
questions, according to Courtney.
- What are we doing?
- What impact are
we having?
- Are we measuring
and reporting our outcomes?
- Can we do better?
Think about the following
questions when determining greatest threats and opportunities, according
to Courtney.
- How are we monitoring
opportunities and threats?
- Are we making
sure the information is shared with the organization?
22. Change
is inevitable, manage it
It is no surprise
to most people in the nonprofit world that there have been changes
over time. The nature and scope of needs, organizational structure,
public perception of philanthropies, all have undergone some kind
of alteration.
In their book Governance
as Leadership, Richard P. Chait, William P. Ryan and Barbara
E. Taylor maintain that there have actually been five clear-cut
areas of change in the nonprofit world since the 1970s. These areas
have had a profound effect on the nonprofit picture, they contend.
- Demand for the
services of some nonprofits declined. For instance, private colleges
confronted stiff competition from lower-priced public institutions,
and even from for-profit educational institutions. Hospitals were
saddled with empty beds and budget deficits because of cutbacks
in insurance reimbursements and the growth of outpatient treatment.
- Arts organizations,
from orchestras to museums, simultaneously encountered a bevy of
challenges: resistance to expensive tickets, distaste for modern
genres, unfavorable demographics and competition from popular culture.
- Nonprofits became
subject to external ratings. The comparative data enlightened consumers,
shaped public perceptions and prodded administrators to be more
responsive to consumer concerns.
- Government agencies,
foundations and philanthropists started to treat grants to nonprofits
more like investments than gifts. Resource providers wanted objective
assurance that allocations to one organization would yield a higher
rate of social return than to another.
- With more information
available about nonprofit performance, competition for personnel
intensified as well. A high-performing organization could attract
better staff than a low-rated one.
23. Deciding
about your chief executive
In the overall operation of a nonprofit
organization, one area that can be overlooked is that of assessment
of the chief executive. An evaluation gives the board a chance to
clarify expectations for the chief executive, as well as a chance
to say "Well done" for a good performance.
In Assessment of the Chief Executive Joshua
Mintz and Jane Pierson present several checklists of performance
assessment criteria that they say should be utilized by the board.
These lists cover a wide range of concerns,
including basic abilities and skill in interacting with the board
and the general public.
Following are some of the criteria that
Mintz and Pireson stress:
Under core competencies:
- In collaboration with the board, articulated
a clear vision for the future of the organization.
- Used the mission of the organization
as a guide in making decisions.
- Engaged the board in meaningful strategic
thinking about the organization.
- Developed appropriate goals and objectives
to advance the mission.
- Effectively led the staff in implementing
strategic objectives and annual goals.
Under administration:
- Displayed a thorough knowledge of the
organization's mission area and programs.
- Managed the organization efficiently
on a day-to-day basis.
- Managed the successful delivery of
programs.
- Recruited, developed and retained the
staff needed to implement the annual work plan.
- Minimized risk by ensuring that appropriate
policies and procedures are in place.
- Ensured compliance with legal and regulatory
requirements.
24. Getting
things back on track
Although nobody likes to think about disasters,
they are a fact of life, and nonprofits must be prepared for them
if they are to fulfill their mission. This reality was addressed
in a booklet released by BDO Seidman's Institute for Non Profit Excellence,
titled Disaster Preparedness and Recovery: A Guide for Nonprofit
Board Members and Executives.
According to the guide, part of the fiduciary
responsibility for sound management of an organization includes three
main items:
- Anticipating and planning for disasters
that might affect the organization
- Doing as much as possible in advance to
mitigate the effects of a potential disaster
- Putting things back in order as quickly
as possible after a disaster strikes.
Generally, disasters affect five key areas
of nonprofits: people, operations, facilities, finances and spillover
effects from something that has affected some other person or organization.
Preparedness for disaster involves two main
categories: preparation and prevention. Preparation usually involves
general measures in order to minimize the effects of disaster, imagining
scenarios that could happen; prevention entails specific steps to
ward off a certain type of problem.
The guide recommends drawing up a disaster
plan that includes several lists and charts: of possible disasters
(which may vary depending on location or type of activity), activities
it is important for the organization to maintain (and people responsible
for them), persons in charge of disaster response equipment and suppliers
and backup facilities.

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