Change can be disconcerting in any organization, but change is very
often necessary. In his book Mission-Based Marketing, Peter C.
Brinckerhoff suggests changes that organizations can make to refresh
themselves without causing widespread alarm.
He emphasizes
that not all of these changes should come at once, and he does not
advocate change just to stir things up. He distinguishes between
changes with low impact and those with high impact.
The low impact
changes:
- Change your
letterhead. Not now, but when the supply runs out, and not changing
the logo or entire look; rather, moving lines or changing color.
- Re-paint, re-paper,
put down new carpet.
- Upgrade your
software. It is often not expensive, sometimes even free.
- Rethink your
meeting schedules. Do you need staff meetings every week, team
meetings every month?
- Start with
your own environment. Move your office furniture, add a plant,
remove a picture.
The high impact
changes:
- Change offices.
A big one change, but a change of location may help some people
or improve access for clientele.
- Change titles.
Starting with your own. Perhaps you have been thinking of a corporate
model. Now may be the time.
- Reorganize
your table of organization. If you have been putting off a needed
change, get on with it.
- Change your
committee makeup. Shuffle staff from one committee to another.
Talk to the board president about implementing a needed new committee.
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