 1. Finding
corporate underwriting
Organizations seeking
to maximize fundraising on large events might find a good source
of support from corporate sponsors. At a recent fundraising conference,
several tips were offered for finding the sponsors with the deep
pockets.
It should also be
kept in mind obtaining sponsorship from a national company means
an event will draw at least 2,500 people and corporate sponsors will
want demographics of those attending.
The good sources
for information on finding these corporate sponsors are:
- Look up the names
of companies on the Internet or at the library. Major corporate
directories, such as Standard and Poor's, provide a lot of information.
- If you are planning
a large-scale search, the International Events Group compiles a
sponsorship directory that contains the names of 1,800 top sponsors
and what they fund. It comes on floppy disk and CD-ROM or on a
rotating card file with cards. It may be pricey for some organizations
but is worth checking into.
- Offerings from
the International Events Group (IEG) include indexes to various
types of properties, who likes to donate to opera, fine arts or
car racing, how to find the most active sponsors in your market,
and a free template that allows you to customize a proposal for
sponsorship. The company also publishes a magazine that profiles
companies and how they decide which causes to support.
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