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  1. Staying the course

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1. Staying the course
Among the attributes that help to define an organization, a set of values is extremely important. Speaking at an international conference on fundraising, Simone P. Joyaux of Joyaux Associates defined a value as an enduring belief that a specific mode of conduct is personally or socially preferable to another.

One difference between individual and group values is that the group must articulate its values. In addition, there must be a matching of the individual’s values and those of the collective entity. Further, it is possible for value conflicts to occur in any organization.

Joyaux identified six steps that define a value (these coming from psychologist Louis Raths, following John Dewey).

  • Prized and cherished. A value is prized and cherished.
  • Publicly affirmed. You must be willing, when appropriate, to publicly affirm what you value.
  • Available alternatives. There must be the possibility of freedom, i.e., available alternatives.
  • Chosen intelligently. A true value is chosen intelligently, after consideration of the consequences.
  • Action. A true value involves acting on your belief. The final test of a value is action.
  • Repeated action. A true value involves acting on it repeatedly and with a consistent pattern.



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