1. Soliciting Advice From Volunteers.
Using volunteers
to create an advisory committee can be beneficial to your organization,
but there are 10 key questions you must answer when forming it, according to Susan J Ellis, president of Energize.inc., in Philidelphia. The web address www.energizeinc.com
- Do you want
advice, decision-making, hands-on help or enhanced public image?
What is the long-term purpose of the group?
- What's in a
name? Select a name that communicates its function.
- What are the
specific short-term goals/tasks you need accomplished?
- Will this group
be self-governing and self-perpetuating or will you be the chair?
Who initiates agenda items? What role do you expect to play?
- Which constituencies
do you want represented, or not - and why?
- How will you
go about selecting and inviting your preferred list of members?
- Job description
of a member? Term of office?
- Where and when
will you meet, and how often? Why?
- Will all discussion
be in group meetings? Will you use electronic communications, and
how?
- Are you ready
for a permanent group or should you begin with a time-limited task
force?
2. One-Day
Volunteer Projects
Episodic
or one-time volunteering is the norm. And while a portion of those
volunteers tie on to the nonprofit for future events, groups must
get the most out of these one-time volunteers. Here are some tips
for one-day volunteer projects.
- Physical labor.
It is true that volunteers who come once for a few hours are often
willing to expend elbow grease on jobs that group effort makes
more enjoyable -- and where the results are evident.
- Physical labor "plus." Why
ask a group to do only one part of a job? Let the volunteers take
some ownership of the project -- with your approval.
- Help client
families. Rarely do you have time for your client's loved ones.
Have a party to acknowledge their role in the well being of the
client.
- Build your public
relations file. Get volunteers to take pictures to build a photo
file for publicity.
- Community outreach.
Schedule one-day projects that coincide with another community
event. Have the volunteers staff a display and hand out informational
material about the organization.
3. Successful
Screening Program
Screening volunteers is a tough job but it's one that all nonprofits
have to do. The first step to creating a successful volunteer screening
program is to make sure you have all legal bases covered.
Here are some tips
and other tidbits that will help you screen and select the best volunteers.
- You should
be screening them as much as they are screening you.
- An interview
should take no more than 30 to 45 minutes and is to determine if
the potential volunteer is serviceable for the organization --
nothing more.
- You have to
allow people to screen themselves out. They can do this by explaining
what they want and it being totally opposite to what the organization
does.
4. Make Work
Meaningful
Giving one-time
volunteers a suitable job for the time they're with your organization
can be a bit tricky. Oftentimes, using one-time volunteers' strengths
is the way to go.
Here are some tips
that may help you in finding that right job for one-time volunteers.
- Enrichment
programs. Have volunteers take a group of clients on an outing
that supplements your services. For example, a vocational training
organization might have volunteers lead a shopping expedition to
look for appropriate clothes for job interviews.
- Be the experts
they are. If they are business people or students with a particular
expertise, have them present a seminar or demonstration for staff,
other volunteers, or clients. Subjects could be customer service
skills, Internet research or trend forecasting.
- Community resource
study. Ask volunteers to go to selected sites, complete observation
sheets that you prepare in advance, and bring back the most current
descriptive literature.
5. Screening
Is Vital To Success
Having proper
interviewing and screening techniques is very important regarding
potential volunteers, and is necessary in placing volunteers where
they can best help the organization.
There are a number
questions nonprofits cannot ask possible volunteers. They include:
Someone's race, religion or gender, unless it is applicable to the organization;
- Sexual preference;
- Height/weight,
or age;
- Their national
origin;
- Financial status
unless relevant to the cause; and
- If they've served
in the military or their discharge status.
Protect yourself
up front. For example, if one of the volunteer's job requirements
involves carrying something a certain distance, and that prerequisite
is necessary for the position, that question must be asked -- and
possibly even demonstrated.
6. Trust your
intuition
Selecting
volunteers can often be a slippery situation. And, sometimes when
you get that queasy feeling in your stomach about someone, you have
to pay attention to it.
When interviewing
potential volunteers you should have procedures in place that legally
cover the organization should a potential volunteer not be accepted
or one already working need to be terminated.
Here are some questions
you might want to consider asking your next volunteer candidate.
- Is there anything
you want to know about the organization?
- Why did you
decide to be a volunteer now?
- What do you
want to get back out of this? That is a good one, because everyone
is trying to get something from volunteering. Getting the potential
volunteer to tell you what they want out of the experience is key.
- Tell me your
three greatest accomplishments?
- What would you
like to do?
- What would you
like to avoid?
7. Service
Learning, Getting Students Involved
Service learning,
the requirement that college students perform some kind of community
service as part of their curriculum, is popular with many institutions
of higher learning. It can also be quite useful for nonprofits. But
there are certain guidelines that will help both the organization
and the students gain the maximum benefit from the experience.
Have specific and
clearly defined assignments for the students. This will help you
in your planning, but it will also help eliminate problems down the
road. Experience has shown that students with clear duties will perform
them, but students who have nothing to do will often distract those
who are working hard.
Remember the second
word in the term “service learning.” It may be tempting
to you to utilize intelligent, motivated people to sweep floors or
stuff envelopes, but the students are supposed to be getting hands-on
experience with community service, meeting the people they are helping
and maybe even seeing results of their work. Real experience can
be beneficial also when these students graduate and come looking
for jobs.
Remember that college
students like to eat. If you are staging an all-day event, it may
be good policy to consider feeding your volunteers. History has shown
that college students love to eat and are especially fond of pizza.
8. Standards
for program management
Evaluation of volunteer
programs is a necessary and useful, but there are certain caveats
that should be kept in mind.
First, it is not
possible to evaluate an entire program at once, so choices have to
be made about what needs to be assessed. Second, it is necessary
to know what the purpose of the survey is. It is not an end unto
itself.
Once those considerations
have been addressed, there are several types of evaluation, all of
which can be valuable over time They are:
- Project Evaluation .
Specific projects need to be assessed to assure satisfaction and
quality. New projects should be monitored closely throughout the
first year.
- Outcomes
assessment . An evaluation of the impact and effectiveness
of volunteer efforts. Are needs being met? Is it being done in
the most efficient and beneficial way? Do our methods work? Be
aware of only looking for problem areas. Look at successes, too,
and learn from them.
- Volunteer
Management Practices . Involves assessing the infrastructure
of how the volunteer program is run, especially regarding recruiting
and training of volunteers. It also pays to check relations between
volunteers and paid staff.
- Individual
Performance Assessment . This is closely tied to supervision,
training and recognition. It should be an ongoing process and
not just a periodic formal activity. View performance reviews
as a two-way opportunity for feedback
9. Working
with endowment volunteers
Keeping volunteers
happily engaged in an endowment fundraising initiative takes particularly
sensitive staff and volunteer leaders, according to Edward C. Schumacher
in his book Building Your Endowment , published by the Fund
Raising School at the Indiana University School of Philanthropy.
Schumacher offers
strategies for helping volunteers succeed in endowment fundraising:
-
Don't have
any more meetings than are absolutely necessary. Guard volunteer
time. It does not require a meeting for two people to talk to
each other while others watch.
-
Meetings should
not exceed 90 minutes. Time is a valuable asset, and work should
be efficient as well as effective.
-
Create tasks
that are time-limited and clearly defined. For instance, give
a key volunteer the names of two prospects to cultivate and educate.
A list of 10 or even five may be overwhelming.
-
Honor effort
as well as outcomes. Sometimes a volunteer will work long and
hard with a prospect to no avail. A substantial effort should
be noted.
-
Respect the
volunteer for what he or she brings to the process. Not everyone
will be a good asker, but some might have a substantial body
of knowledge about prospects, contacts, etc. Make sure the assignments
fit the volunteers.
-
Have clearly
defined measures of success. Enable volunteers to know when they
are doing well.
-
Recognize
volunteers. Have an ongoing, active volunteer recognition program
10. Making
volunteering a welcoming experience
Volunteers are a
vital part of any organization, but attracting good volunteers can
be a daunting task. Nevertheless, it is an essential one, and Susan
J. Ellis, president of Engerize, Inc., in Philadelphia, who specializes
in volunteerism, offers several tips to aid in recruiting volunteers.
-
Beware of acronyms.
Always translate any alphabet soup labels that are applied to
projects.
-
Explain everything
that has a special name, especially if it is not descriptive.
Rather than saying: "Join our Rainbow Project," try "Join our
Rainbow Project and help children discover the world of books."
-
Consider possible
misconceptions people may have about your organization, either
because of outdated information or by inferring something from
your name.
-
Most nonprofit
causes are overwhelming in scope and some individuals may believe
they lack the skills to help. You can encourage them to join
by stating ahead of time, "Training is provided and volunteers
receive ongoing support."
-
Remember that
everyone today is stressed because of lack of time.
-
Given the number
of single and divorced adults, it is reasonable to assume that
a percentage of your perspective volunteers is seeking social
outlets. Show people interacting.
-
Consider whether
people may be concerned about issues such as personal safety
in your neighborhood.
11. Finding
volunteers in the USA from other nations
Any organization
seeking an opportunity to increase its volunteer talent pool and
add diversity at the same time may want to consider foreign nationals
living temporarily in the United States.
Susan J. Ellis, president
of Energize, a Philadelphia-based consulting firm on volunteerism,
suggests that nonprofits think of think of such people, as offering
an opportunity for both the person and the organization to benefit.
These individuals can come from many walks of life, and in order
to find them, Ellis offers several suggestions for searching:
- Assess which corporations
in your community have foreign branches or offices and might therefore
rotate foreign workers and their families. Contact their human
resources departments and enlist their help in spreading the word
about the possibilities and benefits of volunteering.
- Talk with the
admissions offices of local colleges and find out which departments
or faculty/staff members offer guidance to foreign students. Also,
find out which organizations on campus sponsor international exchange
programs or reach out in other ways to foreign students.
- Identify any community
programs for immigrants, as well as organizations promoting "hyphenated" affiliations.
- Contact foreign-language
newspapers to see if they would be interested in running a story
about your organization.
- Collaborate with
foreign-exchange programs, either for students or diplomatic visitors.
- Post your volunteer
opportunities for foreign nationals on Web sites that have an international
focus.
12. Volunteer
management in cyberspace
In addition to its other advantages, the online
environment provides many possibilities for volunteer recruitment
and management. In her chapter "Volunteer Recruitment and Management" in
the book Nonprofit Internet Strategies, Alison Li presents
some of the online options that have become available to nonprofits
regarding their volunteers:
- Online volunteer matching.
Online volunteer matching services allow organizations to reach
new prospective supporters beyond geographic borders. Would-be
volunteers can search for opportunities by name of organization,
location, mission or other criteria that matter to them. Volunteers
can learn more about organizations with they are familiar and discover
new organizations they were not aware of.
- Expanding the boundaries of volunteering.
Internet resources can help managers rethink the way volunteers
are recruited and managed, primarily by reaching those who do not
fit traditional molds by virtue of age, disability, race, ethnicity
or availability.
- Virtual volunteering. Opportunities
are now open to people who find it difficult to volunteer in person
because of disabilities or work or family responsibilities that
prevent them from coming to an office during regular working hours.
- Managing and retaining volunteers. Online
tools can allow volunteers to schedule their work and log their
hours via email or an online scheduling system.
- Recognizing volunteer efforts.
The Web is an excellent place to recognize the accomplishments
of volunteers.
- Corporate linkup. Many
corporations are searching for ways to help their employees volunteer
and to serve their communities, and the Net helps them do this.

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