October 20, 2009

Best Nonprofit Tagline Goes After Guns, Jobs

The tagline “Nothing Stops A Bullet Like A Job” from Los Angeles-based Homeboy Industries won all-star honors in the 2009 Getting Attention Nonprofit Tagline Awards.

Homeboy Industries, which assists at-risk and former gang member youth with job training and placement, received the top honor among 12 other winning nonprofit taglines this year.

Nancy E. Schwartz, president of Nancy Schwartz & Company and GettingAttention.org blogger, launched the Nonprofit Tagline Report last year in response to a GettingAttention.org survey, in which 7 out of 10 responding nonprofits viewed their taglines as poor or didn’t use one at all.

The 13 winners were selected from a pool of 60 finalists, whittled down from the 1,702 nonprofit taglines submitted this year. Schwartz said she was “thrilled and energized” by the level of contest participation.

More than 4,800 nonprofit professionals voted in the final selection round, a 57 percent increase from last year. Schwartz called the response, “great to see and shows me how the nonprofit community is beginning to recognize, and respond to, the value of putting the tagline tool to work.”

Here are the 2009 winners:

Arts & Culture:  Big Sky. Big Land. Big History --  Montana Historical Society
Associations:  Building community deep in the hearts of Texans --TexasNonprofits
Civic Benefit:  Holding Power Accountable -- Common Cause
Education:  A Mind is a Terrible Thing to Waste® -- UNCF -The United Negro College Fund
Environment & Animals:  Because the earth needs a good lawyer -- Earthjustice
Grantmaking:  If you want to be remembered, do something memorable. -- The Cleveland Foundation
Health & Sciences:  Finding a cure now...so our daughters won't have to. © -- PA Breast Cancer Coalition
Human Services:  Filling pantries. Filling lives. -- Houston Food Bank
International, Foreign Affairs & National Security:  Send a Net. Save a Life. --- Nothing But Nets
Jobs & Workforce Development:  Nothing Stops A Bullet Like A Job -- Homeboy Industries
Media:  Telling stories that make a difference -- Barefoot Workshops
Religion & Spiritual Development:  Open hearts. Open minds. Open doors. -- The people of The United Methodist Church
Other:  A head for business. A heart for the world. -- Students In Free Enterprise (SIFE)

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This article is from NPT Instant Fundraising, a publication of The NonProfit Times.

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