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Deeper Inside the Donor’s Brain

Attendees of Leah Eustace’s and Scott Fortnum’s Journey Deeper Inside the Donor’s Brain conference session were asked to fold and then tear shapes out of a piece of paper. When they held their work up, no two matched. “Every person followed the same directions with the same piece of paper and ended up with different results,” said Eustace. “Everyone thinks and behaves differently, including donors. The big challenge in fundraising is figuring out commonalities.” Read more...

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1 of 150 questions you’ll ask today

What’s that? That’s a question, which could also be called an “Ask.” During the recent Association of Fundraising Professionals (AFP) International Conference on Fundraising, Laura Fredricks said that human beings make an average of 150 asks daily -- from “Should I get up now or in five minutes?,” to “Should I take the local road/train or the highway/express?” Read more...

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Assigning points to measure engagement

Attracting donors, keeping donors, bringing back lapsed donors all are necessary parts of the fundraising landscape. Just about every nonprofit manager would like to do all of those things better, but many look for ways to measure success so they can do a better job. Read more...

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6 elements for a prospect management model

Having a pile of data is in itself no guarantee of success. Similarly, having a boatload of prospects is not much without having some idea about getting the most out of those prospects. Read more...


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April 22, 2014
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